SERVICES
PLAYTESTING &
PLAYER RESEARCH
We help game developers understand how real players experience their game.
Through structured playtesting and player research, we uncover what players understand, where they struggle, what keeps them engaged, and what your team can improve next.
REAL PLAYERS.
RESEARCH-DRIVEN INSIGHT.
ACTIONABLE FINDINGS.
WHAT WE CAN HELP YOU LEARN
Do players understand your core mechanic?
Where do players get confused or frustrated?
What keeps player engaged (or makes them stop playing?
Which features resonate most with players?
Is your onboarding clear and effective?
Does your game communicate what it intends to?
What should you improve before launch?
Our Services
Every study is built around your game, your audience, and the questions your team needs answered.
NEW USER JOURNEY ASSESSMENT
See your game through a first-time player's eyes. Evaluate onboarding, tutorial clarity, mechanics introduction, objectives, UI/HUD, progression, rewards, and early engagement.
USABILITY PLAYTESTING
Find the friction between your game and your players. Identify where players struggle with controls, navigation, UI/HUD, objectives, learning curves, and other areas that may be difficult to understand or use.
FULL GAME EVALUATION
Understand the broader player experience. Evaluate areas such as gameplay, engagement, progression, narrative, visual communication, audio, accessibility, and overall player impressions.
MULTI-SESSION STUDY
See how the player experience changes over time. Follow players across multiple sessions or rounds of research to understand changes in learning, behavior, engagement, and perception.
PERSONA EVALUATION
Understand how different types of players experience your game. Recruit participants who reflect the audiences you need to understand and compare how different player profiles respond to the experience.
COMPETITOR RESEARCH
Put player expectations into context. Explore how players respond to comparable games and experiences to better understand expectations, strengths, weaknesses, and opportunities for your own game.
NOT SURE WHICH STUDY YOU NEED?
Tell us what you’re trying to learn. We’ll help determine the research approach that makes the most sense.
OUR PROCESS
01
CONSULT
START WITH THE QUESTION.
Tell us about your game, your goals, and the decisions you need research to support.
02
DESIGN THE STUDY
BUILD THE RIGHT TEST.
We create a study around your research questions, game, timeline, and target audience.
03
RECRUIT & SCREEN
FIND THE RIGHT PLAYERS.
We recruit and screen participants based on relevant gaming interests, playstyles, experience, and demographics.
04
RUN SESSIONS
PUT THE GAME IN PLAYERS’ HANDS.
We conduct the study in the format that fits the project, remote or in-person, moderated or unmoderated.
05
ANALYZE
FIND THE PATTERNS.
Our research team reviews player feedback, behavior, observations, and gameplay data to identify the findings that matter.
06
DELIVER INSIGHTS
TURN RESEARCH INTO ACTION.
You receive a detailed report with clear findings, supporting evidence, and actionable recommendations for your team.
WHAT YOU’LL RECEIVE
KEY FINDINGS
The most important results, organized around the questions your study was designed to answer.
PLAYER EVIDENCE
Relevant player feedback, observations, and gameplay data that support the findings.
OBSERVATIONS
What players do, see, and react to.
PATTERNS & INSIGHTS
What players do, see, and react to.What players do, see, and react to.
RECOMMENDATIONS
Clear next steps your team can use to make informed development decisions.
DELIVER INSIGHTS
Video clips, highlights, or raw session data when included in the project scope.
*Optional, based on project needs.
PARTICIPANTS MATCHED TO YOUR AUDIENCE
GAMING INTEREST
Players familiar with the genres or types of games relevant to your study.
PLAYSTYLES
Participants selected around how and what they typically play.
EXPERIENCE
From newer players to experienced gamers, depending on what you need to learn.
RELEVANT DEMOGRAPHICS
Additional screening criteria can be used when they matter to the research question.
TESTING OPTIONS
REMOTE
TEST WITH PLAYERS ANYWHERE IN THE WORLD
IN-PERSON
FACE-TO-FACE SESSIONS IN A SAFE, CONTROLLED ENVIRONMENT
MODERATED
WE GUIDE THE SESSIONS AND ASK FOLLOW-UP QUESTIONS
UNMODERATED
PLAYERS PLAY ON THEIR OWN WHILE WE CAPTURE THEIR EXPERIENCE